The Senior Manager of Visual Merchandising at Outfitters Stores Pvt. Ltd. plays a crucial role in shaping the overall brand identity through innovative and strategic merchandising practices. This position requires a dynamic leader with extensive experience in visual merchandising, team leadership, and performance optimization. The Senior Manager will lead a small team dedicated to creating compelling in-store experiences that reflect seasonal trends and enhance customer engagement. This role involves close collaboration with various cross-functional teams to ensure that the visual merchandising strategies align with customer experience goals and drive sales results. The ideal candidate will possess strong analytical skills and creativity to transform data insights into impactful visual stories that resonate with our target audience.
Responsibilities
Lead the development and execution of comprehensive national visual merchandising strategies that align with the brand positioning and seasonal trends.
Strategically oversee in-store layouts across various retail formats, optimizing product visibility to enhance customer footfall and increase conversion rates.
Direct cross-functional initiatives involving marketing, retail operations, and merchandising teams to enhance brand identity through effective visual storytelling.
Utilize advanced analytics and market insights to drive visual merchandising innovation and adapt strategies in response to evolving consumer behavior and a competitive marketplace.
Define and implement visual merchandising guidelines and toolkits for all retail outlets, ensuring consistency and coherence in brand representation.
Mentor, train, and lead a team of visual merchandising professionals and regional field staff, fostering a culture that prioritizes creativity, performance, and accountability.
Oversee the planning and execution of major promotional events and store launches, ensuring visual excellence and timely deployment.
Build and manage relationships with external vendors, designers, and contractors to facilitate innovative installations and unique visual concepts.
Benchmark global best practices in visual merchandising and participate in international trade shows to maintain a forward-thinking approach to design and implementation.
Drive the integration of digital and physical retail experiences to create a consistent and engaging omnichannel customer journey.
Conduct high-level audits and prepare executive reports on visual merchandising effectiveness, analyzing sales impact and compliance across all retail locations.
Ensure efficient budget planning and cost management for all visual merchandising activities across the region, aligning expenditures with strategic business objectives.
Pakistan, Lahore