As the Assistant Manager of Digital Merchandising at Outfitters Stores Pvt. Ltd., you play a vital role in enhancing our online store's visual appeal and overall user experience. You develop and execute ingenious strategies that align with our brand image while ensuring the e-commerce platform showcases our latest products effectively. You will be responsible for managing a small team, guiding them through daily tasks and collaborating with various departments to ensure the online store's operations run seamlessly. Your expertise in digital marketing, e-commerce platforms, data analysis, content management, and market research will be key to maximizing customer engagement and driving sales.
Responsibilities
Develop visually compelling strategies aimed at improving the online store's aesthetic appeal that aligns with the brand's image.
Create and manage product collections on the online store, ensuring they are organized and easily navigable for customers.
Upload high-quality images and detailed descriptions of articles, ensuring the content is engaging and informative.
Design and maintain detailed size charts for products to improve customer satisfaction and reduce return rates.
Regularly update and refresh product displays, ensuring that the website highlights new styles and key products to promote customer engagement and drive sales.
Continuously assess and enhance the visual impact of the online store, coordinating with graphic designers for updated artworks and banners.
Collaborate actively with marketing departments to gather data, fulfilling website operational needs and insights into customer preferences.
Conduct reconciliations of shoot status against inventory received from production, sharing updates with marketing for upcoming styles.
Ensure all available inventory is accurately reflected on the website by coordinating with the inventory lead for timely updates.
Supervise a small team, providing guidance and support to ensure daily tasks are performed efficiently and that team objectives align with business goals.
Required Skills
Data Analysis,Content Management,E-commerce Platforms,Digital Marketing,Market Research