Job Description

As the Assistant Manager of Digital Merchandising at Outfitters Stores Pvt. Ltd., you play a vital role in enhancing our online store's visual appeal and overall user experience. You develop and execute ingenious strategies that align with our brand image while ensuring the e-commerce platform showcases our latest products effectively. You will be responsible for managing a small team, guiding them through daily tasks and collaborating with various departments to ensure the online store's operations run seamlessly. Your expertise in digital marketing, e-commerce platforms, data analysis, content management, and market research will be key to maximizing customer engagement and driving sales.
Responsibilities

• Develop visually compelling strategies aimed at improving the online store's aesthetic appeal that aligns with the brand's image.
• Create and manage product collections on the online store, ensuring they are organized and easily navigable for customers.
• Upload high-quality images and detailed descriptions of articles, ensuring the content is engaging and informative.
• Design and maintain detailed size charts for products to improve customer satisfaction and reduce return rates.
• Regularly update and refresh product displays, ensuring that the website highlights new styles and key products to promote customer engagement and drive sales.
• Continuously assess and enhance the visual impact of the online store, coordinating with graphic designers for updated artworks and banners.
• Collaborate actively with marketing departments to gather data, fulfilling website operational needs and insights into customer preferences.
• Conduct reconciliations of shoot status against inventory received from production, sharing updates with marketing for upcoming styles.
• Ensure all available inventory is accurately reflected on the website by coordinating with the inventory lead for timely updates.
• Supervise a small team, providing guidance and support to ensure daily tasks are performed efficiently and that team objectives align with business goals.

Required Skills

Data Analysis,Content Management,E-commerce Platforms,Digital Marketing,Market Research